As a Creative Associate at HarperCollins Canada, I bring my web design skills and basic HTML knowledge to the table to design and maintain harpercollins.ca. With a focus on enhancing the user experience and engagement, I have successfully transformed existing basic landing pages and microsites into sleek and modern designs that prioritize UX/UI.

My portfolio of projects includes maintaining the homepage and children's homepage, as well as creating captivating landing pages for various events, book promotions, and marketing campaigns. Additionally, I have taken the lead in designing and maintaining microsites for key marketing initiatives such as ReadBetter and Frenzy Books.

Notable achievements include spearheading the design rebranding efforts for the ReadBetter microsite and creating a captivating microsite for Frenzy Books as part of their comprehensive rebranding strategy.

As Creative Associate at HarperCollins Canada, I lead the design on branding initiatives for Frenzy, Sprout, and HarperPresents. In these projects, my focus was on creating distinctive brand identities, encompassing logos, typography, and color schemes that resonated with age-specific target audiences.

One notable accomplishment is the design rebranding of Frenzy, where we undertook the exciting task of updating the branding to align with the evolving age range of our audience – transitioning from a teenage demographic to young adults.

With a keen understanding of our audience's preferences and aspirations, I crafted fresh and dynamic brand elements. The new logo, typography, and color scheme seamlessly captured the essence of this evolving audience. Witnessing the impact of the rebranding efforts, particularly in the context of Frenzy's transition from teen to young adult focus, has solidified my passion for creating engaging and relevant brand experiences.

As the Graphic Designer at HarperCollins Canada, I take pride in shaping the visual narrative of our literary world through impactful print advertisements. My role involves crafting compelling designs tailored for Canadian festivals, bookstores, magazines, and newspapers.

With a keen understanding of the diverse literary landscape, I strive to create advertisements that not only showcase our books but also resonate with the unique spirit of each publication platform.

From vibrant festival programs to eye-catching bookstore displays, my designs aim to capture the essence of our authors' works and draw readers into the enchanting world of literature. Through careful attention to detail and a commitment to storytelling aesthetics, I contribute to HarperCollins' presence in the print realm, ensuring our books stand out in the rich tapestry of Canadian literary culture.

At HarperCollins Canada, I create various social media assets for @HarperCollinsCa, @FrenzyBooks, @ReadWithSprout, and our esteemed authors' social media channels.

My role involves crafting engaging and visually stunning content to captivate our audience. From eye-catching animations and meticulously created cover photoshops to compelling event and promotional graphics, I work tirelessly to bring our books to life in the digital realm. Collaborating closely with authors, marketing, publicity, sales and editorial to ensure that our social media presence reflects the vibrancy and diversity of our literary offerings.

Through strategic planning and creative execution, I aim to foster meaningful connections with readers, drive engagement, and amplify the impact of our authors' voices across various online platforms.

One of my responsibilities at HarperCollins Canada is creating engaging and impactful motion graphics for social media, with a strong focus on marketing assets for promoting books. Using Adobe After Effects as my primary tool, I bring awareness to your publications and drive sales through visually compelling animations.

With a keen eye for design and a passion for storytelling, I craft motion graphics that captivate viewers and effectively communicate the message of your books. Whether it's a book trailer, a teaser video, or animated cover, I leverage the power of motion and visuals to create an immersive experience for the audience.

I approach each project by understanding the target audience, analyzing the book's key elements, and crafting a visual narrative that sparks curiosity and engages viewers. By harnessing the power of motion graphics, I create a lasting impact in the digital landscape, bringing books to life, driving awareness, and boosting sales through captivating and persuasive visual storytelling.

I specialize in creating engaging visuals for digital marketing campaigns, which can include providing photoshopped book images for social media when the physical products were unavailable for photography. By leveraging my expertise in photo editing and manipulation, I seamlessly integrated flat book covers into existing lifestyle photos and mock-up scenes, paying careful attention to perspective, lighting, and blending.

In my role at HarperCollins, I serve as a vital link between our publishing house and suppliers, overseeing the creation of captivating and brand-aligned artwork to bring our stories to life beyond the pages, transforming them into tangible, visually striking items that enhance our readers' experience.

I collaborate with suppliers and our partners to ensure the seamless integration of our artistic vision into various products, including tote bags, book covers, bookmarks, and even branded promotional items like mints and chocolate bars.

With a keen eye for design and a commitment to maintaining brand consistency, I strive to deliver high-quality, aesthetically pleasing merchandise that complements the essence of our literary offerings.

In 2018, I had the opportunity to work as an Art Intern and Freelance Graphic Designer for House & Home Magazine. During my internship, I provided valuable assistance to the art department by contributing to typography, designing floor plan illustrations, creating physical magazine mock-ups for leadership meetings, and working with the Art Director on the Kitchens & Bath Special Issue.

After four months, I was offered a freelance role, where I expanded my responsibilities to include tasks such as supporting e-mail marketing campaigns and localizing the magazine from English to French. This freelance opportunity provided me with further exposure to different aspects of the design industry.

On the Danforth magazine is a student-run publication created by students of Centennial College's Publishing program. As the Creative Director for the Summer 2018 edition, I spearheaded the design and creative aspects of the magazine. The objective of this edition was to explore the history and vibrant culture of The Danforth neighbourhood.

In my role, I successfully fostered a collaborative and supportive environment for the creative team, allowing them to enhance their design skills and creative vision. I oversaw various responsibilities, including interviewing and hiring team members, managing the creative team, re-designing the magazine's logo, creating comprehensive style guides, conducting photography sessions, and providing art direction.

By dedicating time to collaborate closely with the team during the design and art direction phases, I ensured that the magazine had visually striking and meticulously crafted designs. Through my contributions as Creative Director, the Summer 2018 edition of On the Danforth magazine achieved its goal of showcasing the rich essence of The Danforth neighbourhood while offering valuable hands-on experience to the students involved.